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Scirj Volume XII, Issue X, October 2024 Edition
ISSN: 2201-2796

EXTERNAL FACTORS INFLUENCING THE COMPETITIVE ABILITY OF MSMEs IN TATELU RONDOR VILLAGE, DIMEMBE DISTRICT, NORTH MINAHASA REGENCY

Sicilia S. Panelewen, Endah P.Haryono, Rolina E. Manggopa, Johannes K. Santie

Abstract: The purpose of this research was to determine the external factors that affect the competitiveness of MSMEs in Tatelu Rondor Village, Dimembe District, North Minahasa Regency. The research method used is a qualitative method. Qualitative research is a process of research and understanding based on a method that investigates a phenomenon of external factors on the competitiveness of MSMEs Selling Credit in Tatelu Rondor Village. Data collection techniques were carried out through observation, questionnaires, interviews and documentation. Data analysis methods, namely: a). observation, b). interviews market conditions, competitors, technology and politics and law on the businesses they run, and what strategies are carried out by MSMEs to survive in the face of existing competition. d). formulate strategic policies by implementing internal and external environmental analysis. The results of the study indicate that the Tatelu Rondor village government continues to maintain the continuity of local MSMEs by not giving permission to retail entrepreneurs from outside to open businesses or expand to Tatelu Rondor Village. Kiosk Credit players in Tatelu Rondor Village can take out loans at the nearest Bank with a low interest facility of 6%, in the form of People Business Credit to increase their business capital. With the increase in capital, then the MSMEs can add more variety to the items on their counters, such as providing cold drinks and snacks.

Reference this Paper: EXTERNAL FACTORS INFLUENCING THE COMPETITIVE ABILITY OF MSMEs IN TATELU RONDOR VILLAGE, DIMEMBE DISTRICT, NORTH MINAHASA REGENCY by Sicilia S. Panelewen, Endah P.Haryono, Rolina E. Manggopa, Johannes K. Santie published at: "Scientific Research Journal (Scirj), Volume XII, Issue X, October 2024 Edition, Page 60-64 ".

Search Terms: External Factors, Influencing, Capabilities, MSMEs

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