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Scirj Volume V, Issue X, October 2017 Edition
ISSN: 2201-2796

FACTORS AFFECTING THE EXPORT PERFORMANCE OF COMPANIES IN SOUTH SULAWESI, INDONESIA

Syarifuddin Sulaiman, Haris Maupa, Abd. Rahman Kadir, Mahlia Muis

Abstract: This study aims to analyze the effects of competitive strategies consisting of cost leadership strategy, differentiation strategy and focus strategy on export performance of the export companies in South Sulawesi, Indonesia. This paper used a multiple linear regression analysis to determine the effects between the independent variables on the dependent variable. The data was collected from the export companies in South Sulawesi. The study found that any of the competitive strategies suggested by Porter has positive and significant effect on the export performance of the companies in South Sulawesi. However, of the three strategies, the effect of focus strategy on export performance is stronger than cost leadership strategies and differentiation strategy. Whist the effect of differentiation strategy on the export performance is stronger than cost leadership strategy. This study suggests that there is a need for the companies under survey to improve the cost leadership strategies, differentiation strategy, and focus strategy in order to improve their export performance. By improving any of these strategies, the overseas customers will able to get added values which further increase the level of demand toward export products produced by the companies. In addition, these companies should also develop better quality of commodities which have high selling value, without having to forget the importance of tastes and needs of customers abroad.

Reference this Paper: FACTORS AFFECTING THE EXPORT PERFORMANCE OF COMPANIES IN SOUTH SULAWESI, INDONESIA by Syarifuddin Sulaiman, Haris Maupa, Abd. Rahman Kadir, Mahlia Muis published at: "Scientific Research Journal (Scirj), Volume V, Issue X, October 2017 Edition, Page 82-87 ".

Search Terms: Cost leadership strategy, differentiation strategy, focus strategy, and export performance

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