The Effects of Business Environment, Market Orientation, Strategy, and Product Innovation on Business Performance in the Real Estate in Makassar City by Nur Naninsih , Haris Maupa, Nurdin Brasit, Jusni, Scientific Research Journal (Scirj), Volume V, Issue X, October 2017 Edition

Scirj Volume V, Issue X, October 2017 Edition
ISSN: 2201-2796

The Effects of Business Environment, Market Orientation, Strategy, and Product Innovation on Business Performance in the Real Estate in Makassar City

Nur Naninsih , Haris Maupa, Nurdin Brasit, Jusni

Abstract: This study aims to identify and analyze the effects of the business environment directly on strategy and product innovation, to know and analyze the effects of market orientation directly on strategy and product innovation, to know and analyze the influence of the business environment either directly or indirectly through the strategy and product innovation on business performance, knowing and analyzing the effects of market orientation both directly and indirectly through strategy and product innovation on business performance, knowing and analyzing the effects of strategies on business performance, knowing and analyzing the effects of product innovation directly and significantly to business performance Data analysis method using path analysis is Structural Equation Modeling (SEM) which is part of inferential statistic. This research uses Partial Least Square (PLS). PLS analysis technique is used to answer the research problem. The data of the research were 168 respondents. The result of this study indicates its significance towards business environment which affects directly toward business strategy and product innovation. Market orientation takes its direct significant towards business strategy and product innovation. Business environment takes its direct affect and significance towards business performance and also significantly through business strategy on business performance. Market orientation takes its direct influence towards business performance through business strategy, while its indirect significance affects through product innovation towards business performance. Business strategy takes its significant affect towards business performance while product innovation takes its direct significance affect towards business performance.

Reference this Paper: The Effects of Business Environment, Market Orientation, Strategy, and Product Innovation on Business Performance in the Real Estate in Makassar City by Nur Naninsih , Haris Maupa, Nurdin Brasit, Jusni published at: "Scientific Research Journal (Scirj), Volume V, Issue X, October 2017 Edition, Page 51-57 ".

Search Terms: Business Environment, Market Orientation, Business Strategy, Product Innovation, and Business Performance

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