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Scirj Volume II, Issue X, October 2014 Edition
ISSN: 2201-2796

Modeling Relationship among Factors that Affecting Customers’ Intention in Purchasing Malaysian Cars using Structural Equation Model

Azme Khamis, Siti Nabilah Syuhada binti Abdullah

Abstract: This study was conducted in order to examine the factors that influence customers’ intention to purchase Malaysian made cars. The objectives of this study are: (i) To investigate the relationship between service quality, product quality and price fairness with customer satisfaction and trust; (ii) To investigate the relationship between the customer satisfaction with trust and purchase intention; (iii) To identify the relationship between the service quality, product quality and price fairness with customer satisfaction. Structural Equation Modeling (SEM) was employed and analysed using AMOS software. Stratified sampling design used in selecting 120 employees as the respondent for the study. The result revealed that only product quality and price fairness leads to customer satisfaction. Meanwhile, customer satisfaction will lead to trust, and trust influences the purchase intention.

Reference this Paper: Modeling Relationship among Factors that Affecting Customers’ Intention in Purchasing Malaysian Cars using Structural Equation Model by Azme Khamis, Siti Nabilah Syuhada binti Abdullah published at: "Scientific Research Journal (Scirj), Volume II, Issue X, October 2014 Edition, Page 10-19 ".

Search Terms: SEM, Stratified Sampling Design, Malaysian made cars, Customers intention

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