The Strategic impact of products display on consumer buying behavior in selected outlets within the southwestern states of Nigeria by Jacob Olubukola OLADIPO, Scientific Research Journal (Scirj), Volume VI, Issue XI, November 2018 Edition

Scirj Volume VI, Issue XI, November 2018 Edition
ISSN: 2201-2796

The Strategic impact of products display on consumer buying behavior in selected outlets within the southwestern states of Nigeria

Jacob Olubukola OLADIPO

Abstract: The behavioral pattern of consumers varies in line with the concept of individuality most especially while choosing what, when, where, and how to buy. Two-stage sampling techniques were adopted in selecting 25% of supermarket and grocery randomly in south-western part of Nigeria in line with real supermarket standard. The second stage involved systematic sampling of one out of ten customers at entry point making total respondents forty (40) per supermarket. Primary data were collected through a structured questionnaire administered in the selected states. Descriptive analyses, linear regression, and ANOVA were used to analyze the impact of products display (PD) on consumers’ buying behaviors (CBB). The dependence of PD on CBB estimated at 74% confidence interval (R2= 0.83., Adj. R2 = 0.74, F (5, 494) = 8.91, Prob. > F = 0.000) revealed that all explanatory variables have significant effect on CBB. The study, therefore, concluded that a good display product will strategically influence consumer buying behaviors

Reference this Paper: The Strategic impact of products display on consumer buying behavior in selected outlets within the southwestern states of Nigeria by Jacob Olubukola OLADIPO published at: "Scientific Research Journal (Scirj), Volume VI, Issue XI, November 2018 Edition, Page 84-98 ".

Search Terms: Product display, consumer’s behaviour, strategies, merchandising

[Read Research Paper] [Full Screen]