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Scirj Volume III, Issue V, May 2015 Edition
ISSN: 2201-2796

Examining the Attitudes and Perceptions of Internal Publics towards Corporate Social Responsibility in Financial Institutions: The Case of National Bank of Kenya

Leah W. Muchemi

Abstract: The realization by banks that they need to be socially responsible to secure their existence in society is driving them to spend lots of money in trying to reach out to the external publics while giving little consideration for internal publics. This makes the internal publics feel left. Consequently, this study sought to find out the perceptions and attitudes held by internal publics towards Corporate Social Responsibility (CSR) at National Bank of Kenya and to establish the factors that contribute to the attitudes and perceptions. The study utilized the survey method on a sample of 66 middle level employees drawn from six branches of NBK within Nairobi area. Data was collected using a questionnaire. In depth interviews were conducted on senior public relations personnel at the bank . The study was informed by the functionalist theory of attitudes, the systems theory and the stakeholder theory since they were relevant in addressing attitudes and perceptions, internal publics and CSR. The findings revealed various CSR activities that NBK engages in as well as favorable and unfavourable attitudes that the internal publics hold towards CSR. Although most of the employees at NBK do not perceive CSR to be depriving them of possible salary increment, they do not willingly participate in CSR functions.

Reference this Paper: Examining the Attitudes and Perceptions of Internal Publics towards Corporate Social Responsibility in Financial Institutions: The Case of National Bank of Kenya by Leah W. Muchemi published at: "Scientific Research Journal (Scirj), Volume III, Issue V, May 2015 Edition, Page 44-48 ".

Search Terms: Corporate Social Responsibility (CSR), attitudes, perceptions, internal publics

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