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Scirj Volume V, Issue VI, June 2017 Edition
ISSN: 2201-2796

The Influence of Service Quality Dimensions, Destination Image and Satisfaction to Tourist Loyalty in Maluku Province

Zany Irayati Aunalal, Abd. Rahman Kadir, Muh. Idrus Taba, Nurdjanah Hamid

Abstract: The problem described in this research was to identify which factor influenced the destination loyalty of tourist in Maluku Province, Indonesia. The objective was to identify the factors were proposing a costumer behavior theory included of service quality dimension, satisfaction, loyalty concept and the destination image concept. The research method used in this research was quantitative method. Survey method using questionnaire instrument will be used to obtain the primary data. A total sample of 528 tourists in visiting Maluku Province. The method of data analysis used was Partial Least Square (PLS) with SmartPLS 3.0 software version. This study found that the destination image and the tourist satisfaction had a positive significant effect on destination loyalty. The analysis result shown that based on the value of t-statistic test, and then there were 8 (eight) hypothesis were supported or accepted. While the 4 (four) hypothesis were not supported or rejected. The dimensions of service quality including reliability, empathy and responsiveness gave empirical supporting to the destination image. The destination Image gave a strong significant and positive effect on loyalty destination and provided empirical support to H6. The tourist satisfaction rating gave a significant and positive impact on loyalty destinations and providing empirical support for H7.

Reference this Paper: The Influence of Service Quality Dimensions, Destination Image and Satisfaction to Tourist Loyalty in Maluku Province by Zany Irayati Aunalal, Abd. Rahman Kadir, Muh. Idrus Taba, Nurdjanah Hamid published at: "Scientific Research Journal (Scirj), Volume V, Issue VI, June 2017 Edition, Page 71-85 ".

Search Terms: Service quality dimensions, destination image, tourists’ satisfaction and destination loyalty

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