The Effects of Tourism Products, Service Quality and Destination Uniqueness to the Satisfaction and Loyalty of Tourist in South Sulawesi by H i k m a h, Otto Randa Payangan, Abdul Razak Munir, J u s n i, Scientific Research Journal (Scirj), Volume VI, Issue I, January 2018 Edition

Scirj Volume VI, Issue I, January 2018 Edition
ISSN: 2201-2796

The Effects of Tourism Products, Service Quality and Destination Uniqueness to the Satisfaction and Loyalty of Tourist in South Sulawesi

H i k m a h, Otto Randa Payangan, Abdul Razak Munir, J u s n i

Abstract: This study aims to analyze the influence of tourism products, the service quality and the uniqueness of the destination toward tourist satisfaction and loyalty. This research was conducted in the five most visited areas of South Sulawesi; Makassar, Maros, Bantaeng, Bulukumba, and North Toraja and as many as 250 respondents have been set during the research. SEM analysis techniques with AMOS software were both applied. The results show that Tourism Products have a positive and significant influence on the satisfaction of tourists as well as positive and significant relationship to the loyalty of tourists. On the contrary, Service Quality has a positive but not significant impact on the loyalty of tourists. The uniqueness of Destination however has positive and significant influences on the satisfaction of tourists and has a negative and insignificant influence on the loyalty of tourists. The satisfaction of tourists has a positive and significant influence on the loyalty of tourists.

Reference this Paper: The Effects of Tourism Products, Service Quality and Destination Uniqueness to the Satisfaction and Loyalty of Tourist in South Sulawesi by H i k m a h, Otto Randa Payangan, Abdul Razak Munir, J u s n i published at: "Scientific Research Journal (Scirj), Volume VI, Issue I, January 2018 Edition, Page 91-100 ".

Search Terms: Tourism Product, Service Quality, Uniqueness Destination, Satisfaction, Loyalty, South Sulawesi, Indonesia

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