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Scirj, Volume VI [2018]
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Scirj Volume VI, Issue I, January 2018 Edition
ISSN: 2201-2796

Relation analysis group factors reference, location and price on consumer decision in shopping in traditional markets

Ruhiyat, Novy. J. Kasenda, Leavy. R. Pandey, Grace Ropa

Abstract: The purpose of this research is to analyze the influence of partial factors reference group, location and price to consumer decisions in shopping, and to analyze also these factors simultaneously affect the consumer decision in shopping in traditional markets Pinasungkulan Karombasan Manado. As a result of preliminary observations, which indicate that there are symptoms of declining sales revenue, the traders of traditional markets Pinasungkulan Karombasan Manado, in addition to the unhealthy competition with the emergence of modern markets, is also suspected due to the influence of several other factors. The method used in this research is descriptive explanatory survey method, with the application of quantitative design. Data collection techniques used to capture primary data from 50 respondents, traditional market consumers Pinasungkulan Karombasan Manado, through questionnaires and interview guides, while secondary data were collected through documentary techniques. Technical analysis of data through multiple regression statistics.

Reference this Paper: Relation analysis group factors reference, location and price on consumer decision in shopping in traditional markets by Ruhiyat, Novy. J. Kasenda, Leavy. R. Pandey, Grace Ropa published at: "Scientific Research Journal (Scirj), Volume VI, Issue I, January 2018 Edition, Page 16-25 ".

Search Terms: Reference, Location, Price and Consumer Decision to Shop

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