SciRJ Logo Scientific Research Journal
Menu

Authors
Submit your research
Submission Guidelines
Editorial Board
Review Process
Publication Fee
Scirj Indexing

Publications
Research Journal
Special Issue
Thesis
Monograph

Research Library

RSS & Feeds

Subscribe


Scirj, Volume VI [2019]
July Issue [In Process]
June Issue
May Issue
April Issue
March Issue
February Issue
January Issue


Scirj, Volume VI [2018]
December Issue
November Issue
October Issue
September Issue
August Issue
July Issue
June Issue
May Issue
April Issue
March Issue
February Issue
January Issue

Scirj Volume VI, Issue II, February 2018 Edition
ISSN: 2201-2796

The Construction of Public Transport Service Model to Influence the Loyalty of Customer

Putu Uge Dania Pratiwi, Nengah Landra, Gusti Agung Teja Kusuma

Abstract: This study aims to test and analyze perceived ease of use, customer perceived value, perceived usefulness, image, customer satisfaction and customer loyalty. This research was conducted in AK Rent a Car Badung Bali, with the research population is the customer who car rental, the samples used are 90 units with purposive sampling method. All data obtained from questionnaires are suitable for use, then analyzed using structural equation model based on variance analysis known as Partial Least Square (PLS). The results showed that Perceived ease of use has a positive and significant impact on customer satisfaction, Perceived Value Customer has a positive and significant impact on customer satisfaction, Perceived usefulness has a positive and significant impact on customer satisfaction. Image (Image) has positive and significant impact on customer satisfaction, Perceived ease of use has a positive and significant impact on customer loyalty, Customer Perceived Value does not significantly influence customer loyalty, Perceived usefulness has a positive and significant impact on customer loyalty, Image (Image) has no significant effect on customer loyalty and Customer Satisfaction positively and significant to customer loyalty The implication of this research is that Perceived ease of use can be improved by paying attention to the ease of getting transportation service, Customer perceived value can be improved by paying attention to Quality, Perceived usefulness can be improved by paying attention more quickly using service and service is very useful, Image can be enhanced by having good image. Customer satisfaction can be improved by paying attention to the pleasure of public vehicle ride and customer loyalty can be improved by paying attention to being a customer in a time.

Reference this Paper: The Construction of Public Transport Service Model to Influence the Loyalty of Customer by Putu Uge Dania Pratiwi, Nengah Landra, Gusti Agung Teja Kusuma published at: "Scientific Research Journal (Scirj), Volume VI, Issue II, February 2018 Edition, Page 56-63 ".

Search Terms: transportation, service, customer loyalty, customer satisfaction , perceived value, perceived usefulness, perceived ease of use, image, culture, Bali

[Read Research Paper]       [Full Screen]

Ooops! It appears you don't have a PDF plugin for this barrPostingser. you can click here to download the PDF file.









  © 2013 Scientific Research Journal, US . Malaysia . Australia
All rights reserved.