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Scirj, Volume VI [2019]
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Scirj, Volume VI [2018]
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Scirj Volume VI, Issue II, February 2018 Edition
ISSN: 2201-2796

Analysis of the Effect of Service Performance, Work Motivation, Customer Satisfaction on Income Increase at Life Insurance Office with Bumiputera 1912 in Kotamobagu-North Sulawesi-Indonesia

ANGELA .M. KOLOAY, SELVIE .J. NANGOY, DEISY LUSIANA, JOHANA .M. RATAG , AGUS IRIANTO PAPUTUNGAN

Abstract: The purpose of this research is to know the influence of service performance to increase income, to know the influence of motivation to increase income, and to know influence of customer satisfaction to increase income, and to know influence of service performance, motivation, customer satisfaction together to increase income. The object of this research is the life insurance office with Bumiputera 1912 in Kotamobagu. This research uses survey approach, using descriptive method, where descriptive survey method is a research method that takes a sample of a population using a questionnaire as a means of data collection. After the data is obtained the results will be presented descriptively and at the end of the study will be analyzed, to test the hypothesis proposed at the beginning of the study (Effendi, 2003: 3). The result of research shows that there is influence of service performance to increase income, because value t-count 13,79> t-table 2,000 and 2,21 α = 0,01 partially significant at level 1% and 5%. There is influence of motivation (X2) to increase income because t-count 16,65> t-table 2,000 and 2,21 α = 0,01 partially significant at level 1% and 5%. There is influence of customer satisfaction (X3) to the increase of income because t-count 15,18> t-table 2,000 and 2,21 α = 0,01 partially, have significant influence on level 1% and 5%. Influence of service performance (X1), motivation (X2) and customer satisfaction (X3) to increase income (Y). Results of data processing obtained t-count = 3.395 (X1); = 6.913 (X2); 4.910 (X3) while the value of t-test of one party with dk = 100 α = 0.05 turns out t-table = 2,000 and 2.21 α = 0.01 because t-count> t-table Ha is accepted, thus service performance (X1), motivation (X2) and customer satisfaction (X3) to the increase of income on Bumi Putra 1912 insurance in Kotamobagu is partially significant at the level of 1% and 5%. The conclusion of the fourth hypothesis is accepted, so the variable of service performanc

Reference this Paper: Analysis of the Effect of Service Performance, Work Motivation, Customer Satisfaction on Income Increase at Life Insurance Office with Bumiputera 1912 in Kotamobagu-North Sulawesi-Indonesia by ANGELA .M. KOLOAY, SELVIE .J. NANGOY, DEISY LUSIANA, JOHANA .M. RATAG , AGUS IRIANTO PAPUTUNGAN published at: "Scientific Research Journal (Scirj), Volume VI, Issue II, February 2018 Edition, Page 47-55 ".

Search Terms: Service, Motivation, Satisfaction and Income

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