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Scirj Volume VI, Issue XII, December 2018 Edition
ISSN: 2201-2796

E-BANKING IN RURAL INDIA - WITH SPECIAL REFERENCE TO ERODE DISTRICT, TAMIL NADU

Dr. Nithya Ramachandran, Dr. Abhijieet Sharad Kelkar

Abstract: In recent times the Indian population has started availing the facilities of the banks. E banking trend is spreading at a faster rate in all the countries. Banks provide internet banking services to its national and international customers. Internet banking is very cost effective and speedy processing method. The background of the study was to find out whether this advancement of banking technology reach rural areas. The study objectives were framed 1. To study the impact of demographic factors on the awareness level of respondents about E- Banking. 2. To find and analyze the factors influencing use of E- banking. 3. To find out the opinion of the respondents regarding the various problems of E banking. The study was conducted collecting information through structured questionnaire from 250 respondents of which 52.8% of the respondents are male and 47.2% of the respondents were female. It was found that 55.2% were holding accounts in public sector banks and 44.8% of the respondents in private sectors banks. Around 31.2% of the respondents revealed that they have not used the E banking facility so far. The main reasons for not using the E banking facility being lack of user friendly bank websites and lack of high speed internet. To increase the number of E banking users in rural areas, the banks must provide adequate training to customers, encourage the customers to use the facility and also provide user friendly website.

Reference this Paper: E-BANKING IN RURAL INDIA - WITH SPECIAL REFERENCE TO ERODE DISTRICT, TAMIL NADU by Dr. Nithya Ramachandran, Dr. Abhijieet Sharad Kelkar published at: "Scientific Research Journal (Scirj), Volume VI, Issue XII, December 2018 Edition, Page 21-30 ".

Search Terms: E banking, user friendly websites

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