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					Scirj, Volume XIII [2025]
					 October Issue [In Process] September Issue August Issue July Issue June Issue May Issue April Issue March Issue February Issue January Issue | Scirj Volume XII, Issue VIII, August 2024 Edition ISSN: 2201-2796  AI-driven transformation of business models: new opportunities for startups in the global marketplace Peniaz Lizaveta Abstract: This study examines the transformation of business models under the influence of AI, focusing on new opportunities for startups in the global market. Utilizing data from recent McKinsey reports, the research analyzes the rapid adoption of generative AI and its impact on innovation and competition. The study identifies key areas for AI-driven innovation, including personalized medicine, fintech, and sustainable technologies. It explores differentiation strategies for AI startups, emphasizing specialization, technology integration, and ethical AI development. The research highlights the critical importance of risk management in AI implementation, addressing challenges such as data accuracy, cybersecurity, and regulatory compliance. The findings reveal that successful AI integration requires a comprehensive approach, combining strategic vision, cultural adaptation, and ethical considerations. The study concludes that startups capable of balancing innovation with responsible AI practices are poised to lead in reshaping global business landscapes, contributing to both commercial success and societal benefit. Reference this Paper: AI-driven transformation of business models: new opportunities for startups in the global marketplace by Peniaz Lizaveta published at: "Scientific Research Journal (Scirj), Volume XII, Issue VIII, August 2024 Edition, Page 1-10 ". Search Terms: artificial intelligence, business model transformation, startups, generative ai, innovation, ethical ai, risk management, technology adoption, digital transformation, competitive strategy [Read Research Paper] [Full Screen] | 
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