|
Scientific Research Journal |
|
Menu
|
|
Authors
Call for Papers Submit Research Paper Submission Guidelines Review Process Scirj Indexing APC Editors Editorial Board Publication Ethics Publications Research Journal Special Issue Thesis Monograph Resources RSS & Feeds Subscribe
Scirj, Volume XIII [2025]
December Issue November Issue October Issue September Issue August Issue July Issue June Issue May Issue April Issue March Issue February Issue January Issue |
Scirj Volume X, Issue VII, July 2022 Edition ISSN: 2201-2796 
A Study on the Adaptation Model of Pragmatic Presuppositions in Food Advertisements
Rui Ma, Zihan Chen, Lixin Zhang Abstract: Advertising is an art of language and a strategic communicative behavior. Based on Verschueren language adaptation theory, this paper selects advertising slogans on the Internet and TV as the corpus and points out the selection and use of pragmatic presuppositions in food advertising slogans. Specifically, it mainly focus on the specific application of food presets in advertising slogans from the three aspects of context adaptation theory: the physical world, the social world and the psychological world, aiming at the promotion of advertising texts. The study found that most food advertising slogans take psychological and cultural adaptation guidance to strongly guide potential consumers, highlighting the functions and brand advantages of specific products and achieving the purpose of guiding people to consume. Reference this Paper: A Study on the Adaptation Model of Pragmatic Presuppositions in Food Advertisements by Rui Ma, Zihan Chen, Lixin Zhang published at: "Scientific Research Journal (Scirj), Volume X, Issue VII, July 2022 Edition, Page 9-15 ". Search Terms: pragmatic presupposition; adaptation theory; advertising slogan [Read Research Paper] [Full Screen] |
Archive