Authors
Submit your research
Submission Guidelines
Editorial Board
Review Process
Publication Fee
Scirj Indexing

Publications
Research Journal
Special Issue
Thesis
Monograph

Research Library

RSS & Feeds

Subscribe


Scirj, Volume V
June Issue [In Process]
May Issue
April Issue
March Issue
February Issue
January Issue


Scirj, Volume IV
December Issue
November Issue
October Issue
September Issue
August Issue
July Issue
June Issue
May Issue
April Issue
March Issue
February Issue
January Issue

Scirj Volume III, Issue VIII, August 2015 Edition
ISSN: 2201-2796

Employer Branding Practices: Case Review on IT Sector Companies in India

Prof. Rangana Maitra, D.M.Ravindra Dissanayake

Abstract: This paper has been developed as an empirical piece of work referring to the practices of employer branding in India. It has focused on IT sector as the scope of the case reviews and researchers used literature based approach to connect theory into practice. Descriptive statistical tools were used to discuss the responses of employees towards the employer branding practices. It has selected three companies in the IT sector those who have applied employer branding practices as to gain strategic outcome through people value creation. . Both primary and secondary data were used for this case review study. Key findings have been presented in the paper as to contribute for the practice. Study revealed that learning opportunities, challenging working environment flowed by pay structures could facilitate to build string employer brand perception.

Reference this Paper: Employer Branding Practices: Case Review on IT Sector Companies in India by Prof. Rangana Maitra, D.M.Ravindra Dissanayake published at: "Scientific Research Journal (Scirj), Volume III, Issue VIII, August 2015 Edition, Page 21-26 ".

Search Terms: Employer Branding, IT Sector, Employer Brand Perception

[Read Research Paper]       [Full Screen]

Ooops! It appears you don't have a PDF plugin for this barrPostingser. you can click here to download the PDF file.









  © 2013 Scientific Research Journal, US . Malaysia . Australia
All rights reserved.