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Scirj Volume II, Issue VIII, August 2014 Edition
ISSN: 2201-2796

AN APPRAISAL OF GLOBAL MARKETING AND ITS IMPACT ON THE BUSINESS ACTIVITIES IN NIGERIA

OKOKON B. ATTIH

Abstract: The study was to appraise the concept of Global Marketing from the perspective of marketing management and its impact on the business activities in Nigeria.

Reference this Paper: AN APPRAISAL OF GLOBAL MARKETING AND ITS IMPACT ON THE BUSINESS ACTIVITIES IN NIGERIA by OKOKON B. ATTIH published at: "Scientific Research Journal (Scirj), Volume II, Issue VIII, August 2014 Edition, Page 18-20 ".

Search Terms: Global Marketing, Business, Nigeria

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