Modeling Relationship among Factors that Affecting Customers’ Intention in Purchasing Malaysian Cars using Structural Equation Model

Dublin Core

Title

Modeling Relationship among Factors that Affecting Customers’ Intention in Purchasing Malaysian Cars using Structural Equation Model

Description

This study was conducted in order to examine the factors that influence customers’ intention to purchase Malaysian made cars. The objectives of this study are: (i) To investigate the relationship between service quality, product quality and price fairness with customer satisfaction and trust; (ii) To investigate the relationship between the customer satisfaction with trust and purchase intention; (iii) To identify the relationship between the service quality, product quality and price fairness with customer satisfaction. Structural Equation Modeling (SEM) was employed and analysed using AMOS software. Stratified sampling design used in selecting 120 employees as the respondent for the study. The result revealed that only product quality and price fairness leads to customer satisfaction. Meanwhile, customer satisfaction will lead to trust, and trust influences the purchase intention.

Creator

Azme Khamis, Siti Nabilah Syuhada binti Abdullah

Source

Scirj Volume II, Issue X, October 2014 Edition

Publisher

Scientific Research Journal (Scirj)
ISSN: 2201-2796

Date

25 Oct 2014

Identifier

http://www.scirj.org/oct-2014-paper.php?rp=P1014189

Citation

Azme Khamis, Siti Nabilah Syuhada binti Abdullah , “Modeling Relationship among Factors that Affecting Customers’ Intention in Purchasing Malaysian Cars using Structural Equation Model ,” Scientific Research Journal -> Research Library, accessed October 22, 2017, http://www.scirj.org/rp/items/show/109.

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